The 2017 Cube Game Product Announcement was held in Beijing on May 23. Present at the conference were Guo Hongbin, group deputy general manager, Xiao Jinhe,deputy general manager of WanXin Media,Guan Chunqin,general manager of WanXin Cultural and Technology Co.,Ltd , Peng Jiaobin,head of the Beijing Branch of WanXin Cultural and Technology Co.,Ltd , Yao Zhuangxian,general manager of Softstar Technology (Beijing) Co.,Ltd,and Father of “Chinese Paladin”, Xu Changlong,producer of “Tale of Wuxia” series of Heluo Studio ,Matthew Pal , second commercial secretary of Canadian Embassy in China ,Feng Yingjie general manager of the DIY business of Lenovo China as well as a number of famous game manufacturing representatives from home and abroad.
Guo Hongbin addresses at the conference
Matthew Pal makes introduction at the conference
Guests lighten the logo of Cube Game together
At the conference, Mr.Guo, on behalf of the group,made a speech,saying that as a state-owned cultural enterprise,Anhui Xinhua Distribution Group,will uphold the core value of "Better Oneself, Better the World" and adhere to the unity of social and economic benefits.The group will show profound insights into new development trends of the game industry, adapt to the new trend to cultivate new advantages, and constantly inject new energy for its own development. With the capital, brand and channel advantages, the group will actively engage in promoting the integrative process of the development of digital content industry, and will soon get involved in the game industry in the interest of cultivating it as a new economic growth point of importance, in cooperation with many of the world's outstanding game research and development enterprises. He highly appreciated the preliminary work of Cube Game platform, and said the group would give full trust and adequate support to the iteration and operation of the platform.
Subsequently, Mr. Peng gave a detailed introduction to the Cube Game platform as well as its products and a thorough analysis of current global situation of PCG. Furthermore, he introduced the strategic plan for the future development of Cube Game platform.
Mr.Pal expressed his heartfelt congratulations on the successful release of Cube Game platform at the conference, and highly confirmed the huge efforts of Anhui Xinhua Distribution Group engaged in the game industry. He also introduced development advantages of game industry in Canada, as well as the related tax preferential policies, and welcomed the cooperation with Canadian local companies from around the world.
In addition, Mr.Yao declared a bombing news that the project "Paladin 7" was approved and initiated, adding that the new edition would be an Unreal Engine 4 production with the highest developing cost among the whole released series up to now. WanXin Cultural and Technology has successfully become the general agent of the "Chinese Paladin 7" in China, which will bring considerable benefits and make it as a focus of domestic PCG distribution industry in the future.
At the same day, more than 50 media companies were invited to cover the conference, among which were Chinanews , China Daily, Xinhua News Agency, Economic Observer, NetEase Science and Technology, Phoenix Technology, Tencent Finance, Sohu Finance and Sina Finance, and some game media were also present,including Gamersky, YXdown, Duowan, Sina Games, Tencent Games, VGtime and Indienova.
The Cube Game platform will be officially launched on July 26, 2017.
WanXin Cultural and Technology Company