On November 22, the four-day Third Yangtze River Delta International Cultural Industry Expo（iCiE）was concluded in Shanghai National Exhibition and Convention Center.More than 1000 exhibitors showcased their products in the 54,000-square-meter exhibition area.The iCiE has become a phenomenal cultural event in the Yangtze River Delta,with the exhibition scale,exhibition level and social impact lifted to a new stage.
Fu Hua,Deputy head of the Publicity Department of the Communist Party of China Central Committee,inspects the Beauty of Science exhibition area
Tao Minglun,minister of Publicity Department of Anhui Provincial Party Committee,inspects the Beauty of Science exhibition area
Wang Hong,executive vice minister of the Publicity Department of Anhui Provincial Party Committee,inspects the Beauty of Science exhibition area
A total of 136 enterprises (units) from Anhui Province participated in the iCiE.Through immersive media technology,the group displayed digital contents such as beauty of science by means of multi-screen linkage and augmented reality, and focused on the recent innovation achievements of the group in the fields of integration of culture with science and technology and intelligent education,which won recognition from the leaders of the Publicity Department of the Communist Party of China Central Committee,and the Publicity Department of Anhui Provincial Party Committee.The interactive and innovative exhibits such as Mozi quantum satellite somatosensory interaction experience, AR popular science books and scientific Rubik's cube were also highly welcomed and praised by the audience.The organizing committee presented Golden Tower Award to the group for the innovative exhibition design.
Wu Wensheng,secretary of the Party Committee and chairman of the group,takes a picture with staff members
Education informatization is the inevitable trend of the future development of education, and digital textbooks,as the core content of education information engineering, are facing a wider development potential.In 2015, Wanxin media,together with New Oriental and SAIF Partners, founded Anhui Xinzhi Digital Media Information Technology Co., Ltd., and introduced a core team engaged in the development of the world's first true digital textbook by Apple Inc. The company is committed to providing high-quality scientific digital content and interactive technical services. Its chemical reaction videos Beauty of Science won an Experts Choice Award in 2014-2015 Vizzies Visualization Challenge organized by National Science Foundation and Popular Science magazine. At present, the digital teaching materials of Beauty of Science have formed a high-quality digital content publishing product system and a comprehensive solution service capacity of science education,which integrates classroom education resources, new curriculum and science book apps.It is serving more than 10,000 schools nationwide, and is exporting digital copyright to well-known institutions such as LG, Samsung, CNN and BBC.
Exhibition area of Beauty of Science
On the afternoon of the 21st, the start-up and the first member meeting of the Yangtze River Delta cultural industry investment alliance was also held in Shanghai National Exhibition and Convention Center. Wu Wensheng, secretary of the Party Committee and chairman of the group, attended the meeting as the executive director of the alliance. Guo Hongbin, deputy general manager of the group, was also invited to attend the meeting. The alliance is jointly initiated by cultural investment companies from Shanghai, Jiangsu, Zhejiang and Anhui provinces in the Yangtze River Delta, and established by absorbing the backbone cultural industry investment institutions in the region.The alliance is committed to promoting the integration and higher quality development of the cultural industry in the Yangtze River Delta.